Choosing the right packaging for a cosmetic, skincare or personal care product is very important. It must not only effectively protect the contents of the product, but also be durable, safe, functional and attractive to potential customers. Whether on the shelves of a retail store or on the way home, one of the first immediate impressions customers make of a product is its interior or exterior packaging. For this reason, providing a positive first impression of these interactions is a smart business move that nurtures brand loyalty and loyal customers
