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Common packaging mistakes that you should avoid

Packaging your product is one of the main pillars for building a strong brand.

It is never too late to avoid common packaging mistakes. 

Packaging your product is one of the main pillars for building a strong brand.

Consider the packaging of your product as a touchpoint where your potential customers get to know about you before actually buying your product.

Listed below are the few points that you need to check before finalizing your packaging design and avoid those mistakes: 

1). Dimensions of product and packaging

Make sure that your packaging dimensions are adequate for the product you are packaging. If it is too large, it will result in you being overcharged for logistics and fulfillment. If it is too small, the packaging can harm / damage your product. 

2). Alignment with Brand Identity

The type of packaging must resonate with the story of the brand. Everyone should be able to tell the type of product just by looking at the packaging itself. Once you check this point, you can see how it influences the buying decisions of target customers.

[Also read How to build a strong Brand Identity?]

3). Choose the right packaging partner

There are a lot of steps required in deciding the right packaging, which includes selecting the right packaging type, materials, and finishing that bring the most out of your packaging. 

Having an experienced packaging partner that can assist you at every step mentioned above is a must.

In order to make your packaging memorable, you should consider being in the loop at every stage and consult with the experts who provide you with the best solutions.

Avoid packaging mistakes with PackPack
Avoid packaging mistakes with PackPack

Our team works together to make sure that you do not need to worry about your packaging needs so that you can focus more on growing your business instead of going through the hassle of packaging your products. Feel free to contact us by filling out the form below:

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Sissi Chen  CEO of Pack Pack USA
Sissi Chen
CEO Pack Pack USA
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Customer Reviews

Jimmy SanfilippoJimmy Sanfilippo
20:49 18 Mar 22
Hands down the best company to work with! I've been working with my sales rep Diana for over four years and have never run into any issues with the quality of work or delivery times. This company will consistently deliver quality, look out for your interests, and have one of the most professional and talented teams in the business; I highly recommend them to everyone.
Erin SoletskiErin Soletski
19:12 18 Feb 22
PackPack has made the process of ordering packaging so much easier! I used to find communicating with vendors to receive quotes quite challenging, and Kristen has made the process a breeze. She is extremely easy to communicate with, very responsive, and always willing to answer my questions or accommodate changes. I've found pricing to be very reasonable, especially for nice our boxes have turned out. Thank you Kristen and PackPack!
Justin SuriffJustin Suriff
23:22 09 May 21
Pack Pack Has printed a variety of box and packaging products for my Naturally Hemps brand and many other brands. I’ve worked over there w Callie For a couple years now and they are all-around awesome. The pricing is great, the quality is superb, the shipping and arrival timelines expectations are always on point, And their overall exceptional attention to detail throughout the whole process has saved me valuable printing mistakes that would’ve otherwise been printed wrong! A++++
Jake DaberkowJake Daberkow
19:47 05 May 21
As a company who has customers who require high quality customized boxes at great prices - PackPack USA is the first place I turn. They're responsiveness and more importantly their reliability to deliver quality product in a timely manner is beyond impressive. If you need custom packaging - call them today! 5 stars!
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Jimmy Sanfilippo
Jimmy Sanfilippo
20:49 18 Mar 22
Hands down the best company to work with! I've been working with my sales rep Diana for over four years and have never run into any issues with the quality of work or delivery times. This company will consistently deliver quality, look out for your interests, and have one of the most professional and talented teams in the business; I highly recommend them to everyone.
Erin Soletski
Erin Soletski
19:12 18 Feb 22
PackPack has made the process of ordering packaging so much easier! I used to find communicating with vendors to receive quotes quite challenging, and Kristen has made the process a breeze. She is extremely easy to communicate with, very responsive, and always willing to answer my questions or accommodate changes. I've found pricing to be very reasonable, especially for nice our boxes have turned out. Thank you Kristen and PackPack!
Justin Suriff
Justin Suriff
23:22 09 May 21
Pack Pack Has printed a variety of box and packaging products for my Naturally Hemps brand and many other brands. I’ve worked over there w Callie For a couple years now and they are all-around awesome. The pricing is great, the quality is superb, the shipping and arrival timelines expectations are always on point, And their overall exceptional attention to detail throughout the whole process has saved me valuable printing mistakes that would’ve otherwise been printed wrong! A++++
Jake Daberkow
Jake Daberkow
19:47 05 May 21
As a company who has customers who require high quality customized boxes at great prices - PackPack USA is the first place I turn. They're responsiveness and more importantly their reliability to deliver quality product in a timely manner is beyond impressive. If you need custom packaging - call them today! 5 stars!
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